Optum, part of UnitedHealth Group, was established to deliver a more integrated and efficient healthcare experience. By connecting services like doctor visits, mental health support, and specialty care in clinics, at home, and online, they aim to make healthcare simpler, more affordable, and accessible to everyone. Over seven years as Creative Director, the account saw substantial growth—starting locally and expanding to serve eight markets nationwide, including the launch of Optum National Digital. Our initiatives focused on brand awareness, the Medicare Annual Enrollment Period (AEP), Recruitment Efforts, and New Market Introductions, each highlighting Optum’s commitment to patient-centered care.
:30 TV_Optum_Health Care Built Around You
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Optum_Kansas City
New Market Introduction
Optum has strategically expanded into new markets by acquiring physician practices, ambulatory surgery centers (ASCs), and home health agencies. Today, it operates more than 2,000 clinics and over 370 surgery centers, forming a network focused on integrated, value-based care. Whenever Optum entered a new market, we launched an on-location-produced introduction campaign tailored to that market. The following example highlights our approach in Kansas City.
:30 TV_Optum Kansas City Introduction_All of Us For All of You
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Optum_AEP
Medicare Annual Enrollment Period
Optum, part of UnitedHealth Group, was established to deliver a more integrated and efficient healthcare experience. By connecting services like doctor visits, mental health support, and specialty care in clinics, at home, and online, they aim to make healthcare simpler, more affordable, and accessible to everyone. Over seven years as Creative Director, the account saw substantial growth—starting locally and expanding to serve eight markets nationwide, including the launch of Optum National Digital. Our initiatives focused on brand awareness, the Medicare Annual Enrollment Period (AEP), Recruitment Efforts, and New Market Introductions, each highlighting Optum’s commitment to patient-centered care.
:30 TV_Optum_AEP_ Expert In Everything
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Optum_Recruitment
Commit To Something Greater
While serving as Creative Director on the Optum account, I oversaw initiatives during the company’s remarkable growth through acquisitions and national expansion. This rapid development led to a greater demand for medical providers at all levels. Our agency launched a recruitment campaign inviting professionals to join Optum as it continues its impressive progress across all areas of medicine. We featured existing providers in online video testimonials and print executions, highlighting Optum's dedication to their careers and encouraging candidates to "commit to something greater" by joining the team.
:30 Online Video_Optum_Colorado Recruitment_ Commit to Something Greater
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