Master Both Sides. There are two sides to every story, in fact there are two sides to most everything we do in life, including our education goals. At Pepperdine's School of Business and Management they believe that tomorrow's leaders need to be visionaries with value-centered goals. Not everything in business is about the bottom line. People do matter. Dollars are just as important as sense. They encourage students to learn to master both sides of business so that they will discover a higher degree of themselves in the process of earning a degree.
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