Supermarket retail advertising is not exactly the sexiest of categories. Typically overrun with generic item/ price ads touting the great deals on tomatoes this week. For Safeway we took a completely different approach by advertising their offerings as you would for a national brands. It’s something I call “brandtail” advertising and the results were tremendous.
:30 TV_ Safeway.com_Delivering Our Best
:30 TV_ Safeway_Signature Soup_ I'm Home
:30 TV_ Safeway_Fresh Produce_ Strawberry
:30 TV_ Safeway_Thanksgiving_ Kid's Table
:30 TV_Safeway_Holiday Promo_Bad Dog
:30 TV_Safeway Brand_No Waiting_Lines
Safeway Select Brand Print
