A new business pitch, even one that's tied to organic growth is a huge team effort. I would be remiss not to mention two of the many colleagues by name who did so much to make this work something I'm incredibly proud of. Scott Murray, GCD Copywriter and Jake Schroeder, Digital Designer Extraordinaire.
After years of successfully working on the trade portion of the Norwegian business, we had the distinct honor of pitching the consumer side of their business. The premise behind the integrated campaign can be best described by this manifesto, written by GCD, Scott Murray who was also the copywriter for the pitch video below.
Your Own Little Corner of the Sea
There’s a place on this Earth where no one else has been. Where no one else can go. And only you can see. Defined by what you discover there. How you remember it. And how you change…because of it. It’s the one place on Earth, that doesn’t feel like earth at all. The sea.
And it’s completely yours. Because if no two drops of the ocean are the same, then no two memories of it should be either. Only we give you the freedom to explore it as you please, and the story you bring home will be uniquely yours. It will stay with you forever. You’ll be able to look back and say… I was here.
And it’s completely yours. Because if no two drops of the ocean are the same, then no two memories of it should be either. Only we give you the freedom to explore it as you please, and the story you bring home will be uniquely yours. It will stay with you forever. You’ll be able to look back and say… I was here.
Brand Print Campaign
Proposed Website Re-design
iAB Billboard_Rising Star Rich Media Unit
We proposed a social photo sharing program across Facebook, Twitter and Instagram, where Norwegian would encouraged people to share photos of themselves on a voyage in the most amazing locations on Earth. It was a chance to do a little humble bragging by snapping a photo and tagging it with the #iwashere hashtag. Norwegian's Tumblr page would curate all the great photos. Every week, as a bit of surprise and delight, we would featured one of the photos as the Cover Page photo on Norwegian’s Facebook page or as the masthead on their webpage.
