Optum, part of UnitedHealth Group, was established to deliver a more integrated and efficient healthcare experience. By connecting services like doctor visits, mental health support, and specialty care in clinics, at home, and online, they aim to make healthcare simpler, more affordable, and accessible to everyone. Over seven years as Creative Director, the account saw substantial growth—starting locally and expanding to serve eight markets nationwide, including the launch of Optum National Digital. Our initiatives focused on brand awareness, the Medicare Annual Enrollment Period (AEP), Recruitment efforts, and New Market Introductions, each highlighting Optum’s commitment to patient-centered care.
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